Starbucks Coffee Getting Expensive!

{ January 17, 2010 @ 4:13 pm } · { 1 }

Original Article

Starbucks Coffee is raising the prices of some of its popular drinks. The so-called, “Starbucks Maniacs” claim that the increase in prices is unreasonable, since the Starbucks is raising the general prices of its products. However, this is only half-true, because the company also had been declining the prices of other beverages. I have never been to the Starbucks in the states, but I have been to the cafe in both Japan and Korea. When I go to Starbucks in both countries, I can tell that a lot of people enjoy getting drinks from there, and the consumptions of the drinks are always high despite the prices. We can expect the consumption of Starbucks Coffee to decrease in the states, as a result of higher prices. In my opinion, however, I think the change in prices of Starbucks Drinks in Asian countries, especially in Japan and Korea, would not affect the consumption of the products as much. First of all, Starbucks Coffee is considered to be the cheapest, compared to the products of other famous brands. Also, the ridiculously high price of Starbucks Coffee has been always an issue; Small increase in price would not damage the firm’s benefit severely.

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